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CEROCLondonhistory of ceroc
1980
James
Cronin launches the first ever Ceroc night in London. The opening night attracts
30 people and within 6 months it's attracting 700 people a month.
A
team of Cerocers dance on the BBC 1 program 'Nationwide'
1983
Ceroc
moves to Pineapple Dance Studios where its taught four time a week.
1984
The
first Ceroc Charity Ball attracts 1700 dancers.
1986
Sylvia
Coleman opens a weekly Ceroc night in a Central London nightclub.
1987
James
and Sylvia form a business partnership.
Dance
classes are combined with freestyle sessions to create the 'Ceroc formula'.
1990
The
first National Event takes place. This is in the form of a Marathon, run for
charity.
1991
Ceroc
Enterprises Limited is founded to manage and coordinate the growth of Ceroc.
The
first Teacher Training Course takes place.
The
first Ceroc Franchise opens in Norwich.
1992
The
CTA (Ceroc Teachers Association) is created to ensure continuity in the standard
of teaching.
The
first ever Cerocshop is launched.
1994
Taxi
Dancers are introduced.
1995
There
is the first National Convention for teachers.
1996
A
half-hour TV documentary about Ceroc is screened on Channel 4.
The
first Dance & Ski holiday takes place.
1997
The
first overseas agreement is signed to launch Ceroc in Chicago.
1998
The
number of Ceroc venues doubles in one year.
1999
The
first UK Modern Jive Championships take place in May at The Empire, Leicester
Square in London.
2001 The Dance and Ski Holiday sells out with 240 people. 2002 Ceroc attendance reaches 350,000 for the first time. 2003 Ceroc is operating in more than 100 venue sin the UK for the first time. 2004 Ceroc opens in Dubai. Ceroc attendance reaches 500,000. Estelle Morris invites Mike Ellard to speak to her and her department about the virtues of dance and how it can be developed further in the UK. 2005 Ceroc in Australia exceeds 25,000 members. Ceroc opens in France.
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